The History of Marketing

Friday, December 27, 2013 by Karin Hart

Have you ever Googled "the definition of marketing"? This is what you'll get:

Marketing in it's finest form is the action or business of promoting and selling products or service, including market research and advertising, So, that's it? That is that what your college marketing degree earned? No. There is so much more that goes into marketing, and as our technology improves, our marketing gets better and better.

Airways360 CEO, Richard Allen, once quoted to me,"To have a successful campaign, you must combine strategy and technology in order to get results you're looking for." That is exactly it, and it is the technology development over the course of human nature that has advanced our abilities and strategies in order to achieve the unbelievable results today's marketing strategies are aggregating. 

This infograph I stumbled upon this week highlights this point exactly. Read, look, and scroll. Are you ready for what's next? What technology do you think will be "the next big thing" to advance marketing even further? View the full infograph here: READ MORE >>

Pinterest Phenomena: In 3 years, they're valued at $3.8 billion

Wednesday, December 18, 2013 by Karin Hart

As a social media expert, I frequently come across interesting articles, infographs, and industry facts. I like to share these with our community because not only are they intriguing, but they also provide us with insight to the ever-evolving marketing industry.

As personal lover and avid user of Pinterest, I was very excited to come across this listing of stats about the app. Where did it come from? Why, and maybe more importantly business-wise, how does Pinterest make money? Find out those secrets and why they're currently valued at $3.8 billion. Yes, billion.

That's just about the same amount SnapChat was offered by Facebook back in November. So, how are these mega-apps valued at these mega-dollars? This goes to show, if you can get people (traffic) adopting and using your app, website, product, etc., that is what makes your company as valuable and as priceless as the Mona Lisa in the minds of investors and business partners.

36 Amazing Pinterest Facts:

  • Pinterest launch date: March 2010 (3 years old)
  • Total number of Pinterest users: 70 million users (as of 7/10/13)
  • Pinterest's growth in internation traffic in 2013: 125% (last updated 10/24/13)
  • Total Pinterest's funding since launch: $564 million (last updated 10/23/13)
  • Pinterest valuation as of 10/23/13: $3.8 billion

Finish reading the full list here! READ MORE >>

Apple's New iOS 7.0: Shocking the world into change

Thursday, September 19, 2013 by Karin Hart

Many of you will soon update your iPhone, and you may be in as much shock as I was last night when I plugged in my iPhone to back it up and unplugged a Droid. To say the least, I was in shock. The new iPhone 7.0 iOS interface definitely has it's benefits (and setbacks), but before you update your iPhone, read through this short article "iPhone iOS 7.0 Tips & Tricks", provided by mycrazygoodlife.com

If you are still asking yourself,"Why would Apple do this to me?", (like I was last night), you may want to watch Apple's official video on the iOS 7.0. Although the new Apple interface may seem like a hybrid between Google Drive and a Droid interface, at least Apple has the same forward thinking they have always possessed - and I am happy that isn't changing!

How to create GOOD social content

Thursday, August 29, 2013 by Karin Hart

Being the social media nerd that I am, I was looking through some past articles I found interesting and stumbled upon another great infograph from Social Media Today on "What You Should Know About Creating Good Social Content".

The article covers everything from creating social content that is informative, entertaining, and different to adding content that is visually attractive, relevant to the brand, and convenient for viewing. This infograph (by Edge Media) is an awesome way to view all the things you need to remember with social media in one convenient layout. Check it out!

(Infograph from Social Media Today and designed by Edge Media)

26 things to note before you develop a website

Thursday, August 22, 2013 by Karin Hart

I ran across this awesome infograph during my late night on Pintrest sesh last night! It shows you the 26 things you should think about before you develop a website from choosing a domain name, to setting a purpose for your website, to deciding what font to is most fitting for you to use. It's a great thing for people to check out who aren't marketing experts, and it's also a great reminder to all you marketing gurus out there!


Understanding Humanity, Countries and their Cultures through Tweets

Thursday, August 1, 2013 by David McElyea

Twitter presents an opportunity to follow events and patterns of different cultures around the world.  Twitter has over 500 million users worldwide who generate, on average, 58 million tweets per day.  Miguel Rios (@miguelrios) and Jimmy Lin (@lintool) of twitter released a paper titled "Visualizing the 'Pulse' of World Cities on Twitter" for the Seventh International AAAI Conference on Weblogs and Social Media.  The paper and blog post analyzed large scale Twitter activity of 50 major cities around the world during 2012.

They included some really great graphics in this study.  Their methodology required taking terabytes of data and reducing it to megabytes worth of data to generate the heat maps and graphs.

Two graphs that caught my attention focused on tweets about sunset and when they occur in different cities of the world.  Tweets in cities further from the equator show a wider time of day range than cities closer to the equator.  

Neither of these observations are groundbreaking but it does lend credibility to the data or trends that can be retrieved from tweets that are being posted worldwide.  

The blog post and study are worth the read.  Keep up the good work Twitter.

 

 

Finally a Photo App for Designers: Photoforge 2

Monday, July 29, 2013 by Hans Walor

As a designer, i've been on the hunt for a iPhone app that is made with functionality that you actually have control over. The newest version of Photoforge 2 is the best thing I have found to this point. I'm definitely not the first to blog or comment on this app.


The ISO50 blog did a great job of summarizing the most amazing features of this app:

Layers, layers, layers.
If anything, layer support is what sets this app apart from the rest – you can easily overlay other photos, create 50% Gray layers to add film grain, textures & vignettes, or drag to re-arrange layers as you please. It even supports layer masking, so you can edit-out imperfections or localize adjustments similar to how you would in Photoshop.

Powerful color curves.
Yep, same color adjustments as you would expect in popular photo editing software for desktop. In fact, many of the Instagram filters (Rise, Amaro, Sierra, Willow) were initially designed with this app, using this feature.
You can always undo with the edit history list.

As project management goes, Photoforge 2 preserves every stage of your edit across multiple projects. The one downside is how much space this takes up on your phone. Since we’re dealing with multiple versions of many full-resolution photos, this app will quickly become the heaviest app you have installed. Be sure to delete the photo projects you won’t be revisiting.

Grab the app for iPhone & iPad on iTunes for $3.99: Photoforge 2 [iTunes Link]

The Red Lantern

Friday, July 26, 2013 by Leslie Gabriel

I had never heard about this before. It's makes so much sense. We need to celebrate Red Lantern winners!

The following is the Red Lantern article from Seth Godin.

At the grueling Iditarod, there's a prize for the musher who finishes last: The Red Lantern.

Failing to finish earns you nothing, of course. But for the one who sticks it out, who arrives hours late, there's the respect that comes from finding the strength to make it, even when all seems helpless.

Most parents (and most bosses) agree that this sort of dedication is a huge asset in life. And yet, as we head back for another year of school, I can't help but notice that schools do nothing at all to encourage it.

The coach of the soccer team doesn't reward the players who try the hardest, push themselves or put in the hours. He rewards the best players, by playing them.

The director of the school play puts the same kids in leading roles year after year. After all, the reasoning goes, we need to have tryouts and reward the best performers, just like they do in real life.

But school isn't real life. School is about learning how to succeed in real life.

Natural talent is rewarded early and often. As Malcolm Gladwell has pointed out, most of the players in the NHL have birthdays in a three month window, because when you're 8 years old, being six months older is a huge advantage. Those kids, the skaters with good astrological signs, or possibly those performers with the genetic singing advantage--those are the kids that get the coaching and the applause and the playing time. Unearned advantages, multiplied.

If we're serious about building the habits of success, tracking is precisely the wrong approach. Talent (born with or born without) is not your fault, is not a choice, is not something we ought to give you much credit or blame for.

How do we celebrate the Red Lantern winners instead?

The Red Lantern

Floating River Pool Coming To NYC!!

Sunday, July 21, 2013 by Leslie Gabriel

The floating river project is a really cool idea, and is being supported by KICKSTARTER pledges. Maybe you're asking yourself what is Kickstarter? It's a way to fund creative projects. They are a home for everything from films, games, and music to art, and design, and technology. Kickstarter is full of projects, big and small, that are brought to life through direct support from people like you. They launced in 2009, more than 4.5 million people have pledged over $713 million, funding more than 45,000 creative projects. MORE ABOUT KICKSTARTER

Ashes and Snow - a must see....

Wednesday, July 3, 2013 by Hans Walor

I'm not even sure where to begin, but lets just say Ashes and Snow is by far the best exhibition I have ever seen in my entire life. This Nomadic Museum Migration concept is genius and extremely powerful in conveying and telling a story to the world.

This particular exhibition explores the lost connection between man and other species. It portrays the harmony that once was and still could be...

Ashes an Snow - whale man

The Founder, Photographer, Film Maker, and Visionary of this project Gregory Colbert has captured some of the most beautiful visuals I've ever seen. 30 years work, leaves one speechless. He describes his vision as such;

" In exploring the shared language and poetic sensibilities of all animals, I am working towards rediscovering the common ground that once existed when people saw themselves as part of nature and not outside of it. The destiny of whales cannot be separated from the destiny of man, and the destiny of man cannot be separated from the destiny of all of nature. I am exploring new narratives that help build a bridge across the artificial boundaries we have established between ourselves and other species." - Gregory Colbert

Just at the moment we are burning down what remains of nature’s living library, Colbert is creating an intangible library of the wonder of the natural world that reminds us of what is being lost. He began his thirty-year project two decades ago and he continues to work with animals on every continent, making his works the most comprehensive interspecies collaboration ever created.  Read More on the Gregory Colbert Site >>

Last, but definitely not least. This Nomadic Museum construction and model of migration is genius. The majority of the structure is built from the shipping containers which brought all of the Exhibition. Talk about self-sustaining and minimal impact. Pure genius... Here's a quick time lapse video on the consruction:

Good to know that there are children like this out there...

Tuesday, June 25, 2013 by Hans Walor

This post deviates from the design and art topics which i typically comment on.  Had to share it after being completely blown away by some of the knowledge that this kid was dropping. I must say that these two kids are more well spoken than the average US adult. It's encouraging to know that some of the children these days are contemplating vast topics such as our place in the Universe. One can only hope to that more and more of our society's youth will begin to understand life on this level.

LEGO Art is Awesome

Friday, June 21, 2013 by David McElyea

Mashable recently featured a gallery of LEGO art by Nathan Sawaya that is incredible.  If you were/are a LEGO fan you need to see the amazing work Nathan has produced.

Even more impressive is that it appears he has only used the standard LEGO blocks that most of us grew up with to create these incredible pieces.  I am not knocking those who would use the new curved and rounded shapes for their projects.  I just admire the ability to create something so interesting from the square and rectangle blocks that I used to struggle with at times to make the creations I was attempting.

Be creative!

Math, Art, and Adult Beverages

Wednesday, June 19, 2013 by Airways360 WebTeam

I recently received the Klein Bottle Opener and it is is a work of art that is functional and represents much more than meets the eye.  The intersection of creativity, technology, intellect, and hard work to produce a simple, efficient, and aesthetically pleasing object is inspring. 

Curiousity about the origin of the piece and how it was constructed led me here.  Quite a lot of work going on in the background! 

The art that we practice at Airways is different, but it feels like we are kindred spririts.  We also work very hard and combine our human talents with the best technology available to produce tangible results.  That combination allows us to help those that we work with to improve their visibility, engagement, and revenue in ways that are natural and intuitive for the people that they interact with.

Personally, I think it matters: Building your business’s customer personas

Wednesday, June 19, 2013 by Karin Hart

We have all heard about building customer personas, but why is that so important to the success of your business? The simple answer is that the most successful businesses don’t build massive amounts of content to appease massive amounts of people. They know who their customers are, write great content to appease them, and brand themselves around what their ideal customer wants to see. 

Creating the customer personas for your business can be a daunting task to some people, but when it comes down to it, all of your customers can be broken down into four different categories:

  1. The first customer, is your ideal customer. Why are they interested in your business? What makes them loyal to your business? What’s their buying process like? What are they like (demographics)? The more detail, the better. 
  2. The second persona are your generally interested customers, and are one tier below your ideal customer. They aren’t as loyal, but they keep coming back to your business. 
  3. The third persona should be targeted towards who you want to attract more of - what customer produces the most revenue for your business? Why do they produce the most revenue? What makes their group different than the first two personas?
  4. The fourth persona should be a new type of customer you would like to attract. Maybe for your business, you would like to attract customers at the elite corporate level?

After you have your four different personas, think about your marketing strategies Yes, strategies - plural. You need different strategies to reach each persona. By generating great content that your current and potential customers can relate to, will not only entertain and inform them, but it will keep them coming back for more information until it is time to buy.

Customer personas allow us to be the buyer and figure out who our different customers truly are and what they really want. They put YOU back in control as you can greater understand your prospects and be strategic in the way you approach the masses. Because of that, you can be more passionate about your business and share it with people who are really interested. And last, but not least, creating personas for your business allows you to be tough on yourself. You’ll know when you’re not pushing yourself or your business enough. Stay on top of it, stay passionate!

For more information on building your business customers personas, comment on this blog.

 

 

Facebook opens Artic Circle data center - Using freezing air to cool servers

Tuesday, June 18, 2013 by Leslie Gabriel

On the edge of the Arctic Circle, where the River Lule meets the Gulf of Bothnia, lies a very important building. Facebook's newest data center - in Luleå, Sweden - is now handling live traffic from around the world.

As our systems come online for the first time, we are proud to say that this is likely to be one of the most efficient and sustainable data centers in the world. All the equipment inside is powered by locally generated hydro-electric energy. Not only is it 100% renewable, but the supply is also so reliable that we have been able to reduce the number of backup generators required at the site by more than 70 percent. In addition to harnessing the power of water, we are using the chilly Nordic air to cool the thousands of servers that store your photos, videos, comments, and Likes. Any excess heat that is producedin the  Lulea Data Center is used to keep our office warm.

Our commitment to energy efficiency is also evident inside Luleå's giant data halls. Nearly all the technology in the facility, from the servers to the power distribution systems, is based on Open Compute Project designs. This Facebook-founded initiative encourages the development of "vanity-free" hardware designs that are highly efficient and leave out unnecessary bits of metal and plastic. These designs are then shared with the broader community, so anyone can use or improve them.   READ MORE >>

Facebook Luleå, Sweden

 

 

 

 

 

 

 

 

 

 

 

Luleå, Sweden

Luleå, Sweden

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Amelia Earharts plane may be found (again)

Monday, June 17, 2013 by Leslie Gabriel

Amelia EarhartI have always been fascinated with Amelia Earhart. She was the first woman to fly solo across the Atlantic Ocean in 1932. She disappeared in the mid-Pacific in July 1937. Today there has been a discovery off a mid-Pacific island in the Republic of Kiribati showing an "anomaly" that might be pieces of Amelia's aircraft. Erin Berger from Outside.com bring us this recent article.

Almost 80 years after disappearing somewhere in the Pacific Ocean, the remains of Amelia Earhart’s Lockheed Model 10 Electra remain elusive. But the International Group for Historic Aircraft Recovery (TIGHAR) has not stopped searching for over 20 years, and they, once again, are announcing a new lead.

In a sonar image of the ocean floor taken near the remote Pacific island of Nikumaroro, there is an anomaly that, according to TIGHAR, is a good fit for the size and shape of Earhart’s plane. It’s also in an area the group had earlier identified as being the most likely location of the wreck.

But TIGHAR has had its fair share of false leads, and the group acknowledges that the anomaly could just be a coral feature or a sunken fishing boat. They will continue analyzing the image, and once they’ve raised enough money, they will return to Nikumaroro to verify the find.

What are your thoughts on Earhart's disappearance?

More on TIGHAR'S relentless search for Earhart.

Beautiful Branding Process

Monday, June 17, 2013 by Hans Walor

Even financial advisory and wealth management groups such as KAROL want an elegant design and branding. Recently ran accross some shots from Nemanja Čubrović and his design process for the KAROL logo and branding. Always love to see the gridwork for the typography and icon design. Just a glimpse of how much goes into a project such as this one. Really beautiful work from Nemanja from Serbia!





 

Throwback BMW R32 - The Beauty and Elegance in Retro Style

Saturday, June 15, 2013 by Hans Walor

Leave it to the Germans to create such a beautiful machine in 1923! The R32 - One of the most beautiful retro bikes I've seen, and the first motorcycle that BMW ever made. Not sure how comfortable that seat might be though...

A little history on BMW, courtesy of Wikipedia:
The company began as an aircraft engine manufacturer in the early 20th century and through World War I. BMW manufactured its first motorcycle in 1923, the R32, which featured a flat-twin boxer engine. BMW Motorrad still uses the flat-twin boxer configuration, but now manufactures motorcycles with a variety of engine configurations.

Check out this awesome short video

Video: 90 Years of BMW in 90 Seconds
 

Visual Eye Candy for the week from TYCHO

Thursday, May 9, 2013 by Hans Walor

Scott Hansen, also known as TYCHO - is a San Francisco based musician / designer - and has been a long-time favorite of mine not only for his music but his design as well. This music video is a beautiful combination of his most potent skills. To check out more of his work I've included some links here. Enjoy!
Design:  http://www.merchline.com/iso50/
Music:  https://soundcloud.com/tycho

 

Tycho "Ascension" from Charles Bergquist on Vimeo.

The Invisible Bike Helmet

Friday, April 12, 2013 by David McElyea

This is an inspiring project and a great example of tossing what you know about a current solution to approach a problem form a new direction.

“If people say it’s impossible we have to prove them wrong.”

Design students Anna and Terese took on a giant challenge as an exam project. Something no one had done before. If they could swing it, it would for sure be revolutionary. The bicycle is a tool to change the world. If we use bikes AND travel safe: Life will be better for all.

 

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.