Landing page optimization.

Tuesday, April 20, 2010 by Rachel Jensen
A landing page is a web page that is displayed when a potential customer clicks a link from an ad or email. This web page displays content that is directly relevant to the online ad, link, search result, or a specific promotional URL. More relevant information is presented and possibly an offer. It's a step towards persuading a visitor to become a customer. If you run email marketing campaigns, landing pages are critical. Landing pages are critical to organic search engine marketing, press releases, and just about all Internet marketing.

A landing page must build trust, and persuade the visitor with relevant content.

Ideas to help the visitor:
• Keep your landing page focused and simple.
• Easy to scan copy.
• Help the visitor digest what you are offering quickly and easily.
• Short form. Don't ask for information you won't use.
• Use short paragraphs and bullet points.
• Call-to-action
• Make it clear "What do you want me to do next?" 

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