The answer is yes.
• Search engines love blogs. Keyword-rich content, linking, and age of the blog are all big factors when it comes to how search engines rank their organic results.
• Why is placement in the organic results so important? Because to say that 99 out of 100 clicks take place in the organic search results is probably an underestimate. If your not in the organic search results, you’re missing out on a HUGE audience.
• Blogging helps connect with your customers on a personal level. They find a real person talking in a relevant and meaningful way.