All customers are not created equal. And deep down you know that.

Sunday, March 13, 2011 by Richard Allen
Have you bothered to measure the marketing cost to win each new customer this year to increase revenues?  What about the lead acquisition value of each of these new customers?
 
It’s really pretty easy to measure this conversion cost and your initial revenue from our major marketing investments. They you can rank your lead generation efforts based on immediate or long-term ROI. Good idea before you dive into your social media marketing plan.
 
Most people I talk to say, “we have this under control.” But in truth I find that most organizations do it once a year. They don’t do it every week or every month. It’s just human nature to make a decision, lock in a media plan for the year. It seems hard to many people to optimizing this “decision” as facts change in real time every month.
 
Don’t agree with me? Ask me. I’ll show you.
 
Here’s how big the opportunity could be for you. 
 
 
If you would like to measure real investment return in your company, this month, please give me a call. I love measuring real results more than any other assignment.
 

Search engines love blogs.

Tuesday, April 20, 2010 by Leslie Gabriel
Increase revenue with corporate blogging strategies. Keyword-rich content, linking, recency, and age are all big factors when it comes to how to search engines rank their organic results, and all of these elements are inherent in blogs. Unlike your website, which goes through release cycles, your blogs will constantly be updated with fresh content. Blogging for SEO placement can't be your end goal, but being present when someone is searching is a great start. The next step is converting the visitor who has found you... Do you know what your conversion goals are?

Airways provides implementation, training, support and shares best practices for blogging.

All customers are not created equal.

Sunday, April 18, 2010 by Richard Allen
 All customers are not created equal. And deep down you know that.
 
Have you bothered to measure the marketing cost to win each new customer this year to increase revenues?  What about the lead acquisition value of each of these new customers?
 
It’s really pretty easy to measure this conversion cost and your initial revenue from our major marketing investments. They you can rank your lead generation efforts based on immediate or long-term ROI. Good idea before you dive into your social media marketing plan.
 
Most people I talk to say, “we have this under control.” But in truth I find that most organizations do it once a year. They don’t do it every week or every month. It’s just human nature to make a decision, lock in a media plan for the year. It seems hard to many people to optimizing this “decision” as facts change in real time every month.
 
Don’t agree with me? Ask me. I’ll show you.
 
Here’s how big the opportunity could be for you. 
 
http://link.businessinsider.com/view/buz.1e1/0bbb213b 
 
If you would like to measure real investment return in your company, this month, please give me a call. I love measuring real results more than any other assignment.

Just to put things in perspective...

Monday, March 8, 2010 by Hans Walor



In a world like this, you must have an innovative marketing strategy to stand out and increase revenues.

Business growth is just an email away...

Tuesday, March 2, 2010 by George Moore
Budgets are tight and your boss is asking you to generate more leads for the company. You are out of innovative marketing ideas and promotion concepts. Someone suggests that you try to increase leads and sales revenue from your website. But you know that conversion management is not something that the company does well. In fact, your marketing group rarely looks at the website analytics. And certainly things like "Search Engine Optimization" or "Organic Search Marketing" are foreign concepts to you beyond what you have read. What to do?

Well, if you have an email list, that's a good starting point. Most of those people have had some sort of relationship with your company -- previous buyers, subscribers, or just visitors that have questions. Is there a way to begin a dialogue with those people and get them back to considering your service or product? Yes, email campaigns.

Think about how many emails you have received with promotional offers that you have actually opened? Emails work. And they are another way to move a visitor down the path to becoming a customer. So dust off your email list and begin a conversation with those people. It doesn't have to be a hard pitch or promo. Share information that might be of interest to them. If you do a good job in those conversations, eventually they will become a buyer again.

Social Media doesn't have to be confusing

Tuesday, March 2, 2010 by George Moore
There has been a lot of interest circling social media these days. Between Facebook, Twitter, YouTube, MySpace, and iPhone apps, a marketer could be challenged to figure out how best to leverage these channels for business growth solutions and increasing sales revenue. But rather than rush to put up a company page or a company account, create one for yourself and get used to how it all works. Without a well-thought out strategy, all you're going to do is have a page out there with little or no results.

By first understanding how companies are using these channels, you will be able to create social media strategies that work for you. And by using it yourself, you'll understand some of the social norms of these media outlets. If you need some good ideas, check out AdAge.com/digital. They always have interesting articles about how people are successfully using social media. 

You can build online communities through social media, but your message frequency has to be there (so people come back often) and your campaigns have to be relevant to the people who are following you. 

In addition, you may want to tie in email marketing promotions within your social media strategy and create "calls to action." Test it, follow what some of the leaders are doing, and then create your own version. At a minimum, you may find you like sharing your company's new services or products with people who care.